Customer lifetime value: what is a regular client worth?

Enter the average price, how many times a year a client comes and for how many years. You'll see what one client brings over time.

Every no-show costs you money Automatic WhatsApp and email reminders, and an online booking page that works 24/7. Try a free month

Your numbers

What a client pays on average each visit or purchase.
How many times a year a typical client comes or buys. Monthly = 12.
How long a client keeps coming, on average.
The share of the price left as profit after costs. You can find it with the profit margin calculator.

The result updates as you type.

Result

Fill in the fields to see the result.

An estimate for planning only. It is not financial or tax advice.

Questions and answers

Why does lifetime value matter?

It shows how much it's worth investing to keep a client: reminders, a good booking experience and a small gift cost little next to years of visits.

How can I raise it?

Bring clients back more often (reminders and easy rebooking), keep them longer, and offer an extra service or product.

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